AI Insights · Timothy · October 2023
Top 5 Fitness and Weight Loss Programs on iOS in the UK for Q3 2023
Explore the performance of the top fitness and weight loss apps on iOS in the UK during Q3 2023, highlighting trends in downloads, revenue, and active users.
In Q3 2023, the top five fitness and weight loss programs on iOS in the United Kingdom showed diverse performance trends across downloads, revenue, and weekly active users. Here’s a closer look at the data from Sensor Tower.
Strava: Run, Bike, Hike demonstrated consistent weekly revenue, peaking at approximately $314K in late July. Downloads fluctuated, starting at 19K in late June and dipping to around 15K by mid-September. Despite the variations in downloads, weekly active users remained relatively stable, averaging around 440K throughout the quarter.
MyFitnessPal: Calorie Counter saw a steady revenue stream, maintaining figures around $190K for most of the quarter. Downloads experienced a gradual decline from 16K in late June to 13K by the end of September. Weekly active users also showed a downward trend, starting at 817K in late June and decreasing to 715K by the end of the quarter.
Calorie Counter + had varied revenue, peaking at $162K in late June and stabilizing around $132K by the end of September. Downloads decreased significantly from 12K in late June to 8K by the end of September. Active users also saw a decline, averaging around 60K throughout the quarter.
OS Maps: Walk, Hike, Run, Bike maintained a steady revenue stream, peaking at $135K in late August. Downloads saw a gradual drop from 8.5K in late June to 5K by the end of September. Active users remained relatively stable, averaging around 29K throughout the quarter.
Fitbit: Health & Fitness showed a varied revenue trend, starting at $211K in late June and fluctuating to $132K by the end of September. Downloads also fluctuated, peaking at 9.6K in mid-July and decreasing to 6.4K by the end of September. Weekly active users remained fairly consistent, averaging around 183K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.